Scott Kerns, Jeff Rupert take on Expanded Roles in Web Development, iPad/iPhone App Development for New Jersey/New York Creative Services Agency

Mar 22, 2011 – JK Design, a leading print, Web, video, and interactive agency with offices in central New Jersey and New York City, announced two promotions within the company’s interactive department.

In his new role as senior Web programmer, Scott Kerns will build upon his many successes since joining the agency in 2008. Scott has proven himself to be a gifted programmer through his work on highly complex projects for clients including LG, Covance, Catalent, and Innophos. In addition to his advanced programming abilities and superb technical skills, Scott is also the agency’s premier tester and technical documentation writer – responsibilities that will be expanded in his new position. Scott has more than a decade of professional experience including IT administration and coding in a variety of programming languages. He earned a B.S. in biology from Penn State University.

In recognition of his rapid progress as a junior Web programmer during his first year at JK Design, Jeff Rupert has been promoted to interactive programmer. His most recent achievements include developing innovative iPad and iPhone apps for Philips Lighting and Philips-Van Heusen (PVH). A graduate of The College of New Jersey with a B.S. in computer science/interactive multimedia and a passion for Web programming, Jeff’s areas of expertise include PHP, HTML5, CSS, Javascript, Web standards, and ActionScript coding.

“Scott and Jeff have played important parts in helping JK Design to stay ahead of the curve on emerging Web, smartphone, and tablet technologies,” said Jerry Kaulius, founder and president of JK Design. “I am very pleased to recognize their talent, skills, and significant accomplishments with these promotions, where they will continue to provide an unmatched level of service to our clients.”

JK Design has created successful websites, iPad apps, mobile websites, videos, and advertising and marketing campaigns for a diverse range of companies and organizations in the tri-state region and around the world. The agency’s headquarters is located in the historic Staats House on Amwell Road in Hillsborough, New Jersey. JK Design also has an office in midtown Manhattan, just minutes from New York Penn Station.

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About JK Design
In business for 25 years, JK Design is a creative services agency specializing in strategy and branding, print, Web, mobile, interactive, and video projects. The agency provides a wide range of innovative design, advertising, and marketing services, including: Web design and development, iPad and mobile app development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

March 22, 2011 –JK Design, a print, Web and video agency with offices in central New Jersey and New York City, has announced the launch of its completely redesigned website at www. jkdesign.com. The site offers a sleek new look, user-friendly navigation, and an interactive portfolio of the agency’s impressive body of work, which includes websites, videos and print materials created for some of the world’s leading companies.

The site also provides access to unique email marketing tools to help the agency’s account managers and sales team communicate more effectively with their clients.

Visitors to www.jkdesign.com can learn about JK Design’s full range of service areas, including strategy and branding, print, Web/interactive, and video. An intuitive menu and interactive tools makes it easy to search the agency’s extensive project portfolio by industry or service area and explore a wide variety of videos, websites and print materials.

The new site also offers a link to the agency’s blog, which provides news about the company and behind-the-scenes information about recent projects.

“Our new website reflects the kind of agency we are: dynamic, innovative, and completely focused on exceeding our clients’ expectations,” said Jerry Kaulius, founder and president of JK Design. “We’ve made it easy for everyone to experience the excellent work we’ve done and to find the information they need quickly and easily. The new site is a great example of the high-quality projects we consistently produce for our clients – and a great way to mark our 25th year in business!”

JK Design has created successful websites, videos, mobile apps, iPad apps, and advertising and marketing campaigns for a diverse range of companies and organizations in the tri-state region and around the world. The agency’s headquarters is located in the historic Staats House on Amwell Road in Hillsborough, New Jersey. JK Design also has an office in midtown Manhattan, just minutes from New York Penn Station.

About JK Design

In business for 25 years, JK Design is a creative services agency specializing in strategy and branding, print, Web, mobile, interactive, and video projects. The agency provides a wide range of innovative design, advertising, and marketing services, including: Web design and development, iPad and mobile app development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

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Contact:

Jerry Kaulius
Corporate Headquarters
JK Design
465 Amwell Road
Hillsborough, NJ 08844
jerry@jkdesign.com
908-428-4700
908-428-4701 (fax)

New York Office
JK Design
44 W 28th Street, 8th Floor
New York, NY 10001
646-794-4180
646-794-4184 (fax)

Things are pretty busy around here at JK Design (to put it mildly). Every day, our team of 40+ staffers is creating new proposals for clients; designing and creating print, Web and video projects; and putting the finishing touches on brochures, websites, videos, iPhone apps and just about every other kind of marketing tool you can think of.

Needless to say, I’m not involved in all of these projects – after all, I am only one person. That means that when I see something great that we’ve created for a client, I often have no idea exactly how we did it beginning to end.

And so I wonder… where did the original concept come from? What was the process? How long did it take? And – most importantly – how did we make it so gosh-darn cool?

These questions all came to mind when I saw one of our coolest recent projects, a video we created for Avaya to promote their innovative new communications software product. Out of all the imaginative videos we create on a regular basis, this one really stood out for me. To satisfy my curiosity about the creative process behind it, I cornered the lead designer for the project, Joe Jordan, for a “behind the scenes” look at the making of this video.

Omar Joseph (OJ): I recently saw this video you put together for Avaya, and I’m really loving it. I generally think your work is excellent, but there was something different about this video that made it stand out. Can you talk about how it came about and how you were inspired to create it?

Joe Jordan (JJ): Well, Andrea Wolkofsky (the account manager) came to me and said we had three weeks to put together something cool for Avaya’s new software, Avaya ACE. Their vision was to create a video that was easy for their customers to understand and would really grab their attention in a unique way. Because they were rolling out this new software package for the first time, it was very important that their audience immediately grasp why and how it would work for them. After thinking about it for a while, we came up with a concept where the background design of the video would mimic a traditional blackboard. This is a tool used in seminars and other learning environments, so it would be familiar to viewers and give the video an educational tone. It also would require us to keep the animations simple.

OJ: After you picked that concept, what happened next?

JJ: In my mind this video just wouldn’t work unless we brought together our resources quickly. First, we pulled in Chris Milan, our in-house copywriter. We knew that we had to create a strong script that was descriptive, yet succinct – and this was right up her alley. Once she pulled together a script and it was approved by the client, we started to produce the video. As the process continued, the client had the great idea of using two voice actors instead of a single narrator. The addition of an extra voice gave us the feel of a conversation as opposed to a lecture, and this really gave the video a better flow.

OJ: How did you come up with the look and feel of the video?

JJ: During the process of making the video I had a change of heart about the direction of the color scheme. In the end, I decided on a predominately black and white look. I think that helped to support the blackboard concept, achieve our goal of keeping the message simple and easy to understand, and make sure the content was “king.” However, I ended up adding a few touches of color to give the video a unique style.

OJ: Tell me a little about the finer details of the video. I noticed some cool things that I haven’t seen from you before. Can you give us some insight on that?

JJ: I generally spend my free time tracking new trends in animation and video and working on new concepts. The “handwriting” look that you see in the video is something new for us. I used it here because it helped add a bit of human element to the video and that was important to me. I wanted the viewers to feel a connection with the video and I think this helped achieve that.

But the piece that really pulled this video together for me was the music. I love that track! It has the perfect feel for the video. The flow is amazing. And even though that music track sounds great, it also blends with and supports the graphics and voiceover instead of dominating them. People often don’t realize how important the music is to a video, but it often makes or breaks the piece. I’m glad we were able to find this amazing instrumental track.

OJ: Thanks for the insight, Joe. The information you provided is great. Is there anything else you want to share before I let you get back to creating more incredible animations?

JJ: Yes! I want to thank the entire team that worked on the project: Andrea W., Chris M. and Lance M.

JK DESIGN
FOR IMMEDIATE RELEASE

JK Design Expands Interactive Capabilities with an Internal Promotion and Two New Hires

New Jersey/New York Creative Services Agency Promotes Darren Nye to New Leadership Role, Welcomes New Web Programmer and VP of Video Production

Hillsborough, N.J., January 31, 2011 – JK Design, a leading creative services agency with offices in central New Jersey and New York City, has expanded its multimedia department by promoting the current director of interactive and IT to the position of vice president and hiring a new website development professional. The agency has also hired a veteran media and entertainment professional to lead its video division.

Since joining JK Design in 2004, Darren Nye has lead the interactive department’s expansion from four full-time employees to its current staff of 20 and an average annual increase of 30%. He brings more than 23 years of professional experience, business acumen, technical expertise and proven leadership to his new role as VP of interactive and information technology, where he will continue to build on his successes in closing many of JK Design’s larger client projects, expanding the division’s services to include the latest technologies, and managing the agency’s internal IT plans and infrastructure improvements. In addition to his many professional achievements, Darren also holds a pilot’s license and enjoys flying small planes.

Katherine Armstrong brings more than 20 years of hands-on experience in corporate media, promotions and the entertainment business to her new position as vice president of video production director. Prior to joining JK Design, Katherine’s achievements included producing, directing and production managing for a host of award-winning production companies that served clients from major networks such as ABC, Comedy Central and BET. She has also interviewed, produced and directed luminaries ranging from a former president to a long list of CEOs of such companies as Oxygen, Skype, Nickelodeon and Lifetime.

New Web programmer Thomas Planer has specialized knowledge in PHP, ASP.NET, C#, Java, Python, Ruby, Visual Basic and C++. He is also skilled in coding front-end interfaces with XHTML, CSS and Javascript. Before joining JK Design, he developed and programmed custom applications for a variety of companies, including a major New Jersey law firm. Tom earned a BS in business administration from Rider University, where he majored in computer information systems.

“This is an exciting time for JK Design,” said Jerry Kaulius, founder and president. “As we celebrate our 25th anniversary with two thriving offices in New Jersey and New York, we also look forward to starting the new year with our largest staff to date – and a host of new opportunities to serve our clients in ever-more creative ways. I’m extremely pleased to announce Darren’s well-deserved promotion and to welcome Katherine and Tom to the agency. I look forward to their support in expanding our services in fresh and innovative directions.”

JK Design’s headquarters is located in the historic Staats House in Hillsborough, NJ. The company also has an office in the Chelsea neighborhood of midtown Manhattan, just minutes from New York Penn Station.

About JK Design
In business for 25 years, JK Design uses the latest technology to build brand identities through print, Web, and video media. The agency is a recent winner of a Telly Award, Communicator Award, and MarCom Platinum Award. JK Design specializes in innovative design, advertising and marketing services, including: Web design and development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

Contact:
Jerry Kaulius
Corporate Headquarters
JK Design
465 Amwell Road
Hillsborough, NJ 08844
jerry@jkdesign.com
908-428-4700
908-428-4701 (fax)

New York Office
JK Design
44 W 28th Street, 8th Floor
New York, NY 10001
646-794-4180
646-794-4184 (fax)

Leading New Jersey Print/Web/Video Design Firm Selected by ARM & HAMMER® Manufacturer for Creative Work

Hillsborough, N.J., December 2, 2010 – JK Design, a leading print, Web and video agency with offices in central New Jersey and New York City, has been selected by Church & Dwight Co. (NYSE: CHD) as the agency of record for their Performance Products Group. Church & Dwight is the Princeton-based manufacturer of ARM & HAMMER® consumer and specialty products.

JK Design will design and execute all print, video and electronic marketing and advertising campaigns for the Performance Products Group. The agency is currently launching a new branding initiative to promote the division’s specialty products and technical services.

“JK Design was selected because they understand our marketing goals – and they have proven their ability to translate that understanding into creative, effective campaigns,” said Jeff Shore, senior business manager, Church & Dwight.

Jerry Kaulius, founder and president of JK Design, added, “Our creative team is excited about the opportunity to rebrand the Performance Products group and elevate their profile in new and innovative ways. We’ve already developed a productive collaborative relationship, and we’re looking forward to bringing our shared vision for their brand to life.”

In business for 25 years, JK Design has created successful marketing campaigns for a diverse range of world-class companies including Philips Lighting, Johnson & Johnson, Covance, JVC, Novo Nordisk, Tyco, Siemens Healthcare and LG. Their headquarters is located in the historic Staats House on Amwell Road in Hillsborough, New Jersey; the agency also maintains an office in midtown Manhattan, just minutes from New York Penn Station.

About JK Design
Celebrating our 25th anniversary in 2010, JK Design is a creative services firm specializing in using the latest technology to build brand identities through print, Web, and video media. The firm provides companies with innovative design, advertising and marketing services, including: Web design and development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

About Church & Dwight
Church & Dwight’s Performance Products Group leads the industry in providing quality products and technological innovation to a wide range of markets, from food and pharmaceuticals to chemical processing, water treatment and emerging environmental applications. For nearly 165 years, our customers have relied on the strict standards of quality and purity that are synonymous with ARM & HAMMER® brand products. For more information: 800-221-0453 or www.ahperformance.com.

New Jersey/New York Creative Services Firm Promotes Lance Miller to Expanded Web Development Role

Hillsborough, N.J., November 29, 2010 – JK Design, a leading print, video and Web design agency with offices in central New Jersey and New York City, announced that the company has promoted Web producer Lance Miller to the newly created position of senior interactive producer. In his new role, Lance will have additional leadership responsibilities and will take on a greater management role in some of the company’s most prominent accounts.

Since joining JK Design in 2007, Lance has managed some of JK Design’s largest and most complex interactive projects, including websites for Rutgers, The State University of New Jersey; Innophos; Covance; and JR Trading, a New Jersey-based wholesale book distributor. He was also the lead developer for a series of innovative interactive driver safety training modules created for Johnson & Johnson.

Lance has nearly 10 years of experience managing and developing Web projects, including programming in HTML, PHP and MySQL; planning website architecture; and documenting complex technical requirements. He holds a degree in computer science from The College of New Jersey.

“Lance has played a critical role in JK Design’s expanding interactive capabilities and has helped us to develop some of our most innovative website projects,” said Jerry Kaulius, founder and president of JK Design. “I am very pleased to recognize Lance’s significant accomplishments with his promotion to this new role, where he will have the opportunity to provide an even higher level of service to our clients.”

JK Design’s headquarters is located in the historic Staats House in Hillsborough, New Jersey. The company also maintains an office in midtown Manhattan near New York Penn Station.

About JK Design
Celebrating our 25th anniversary in 2010, JK Design is a creative services firm specializing in using the latest technology to build brand identities through print, Web, and video media. The firm provides companies with innovative design, advertising and marketing services, including: website design and development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

Leading Creative Services Firm Marks First Anniversary of Manhattan Office by Hiring New Staff to Meet Growing Demand

New York, N.Y., October 8, 2010 – Leading print, Web and video agency JK Design is marking the first anniversary of its New York City location by hiring two new staff members to support growing demand for its creative services.

New account manager Caroline Sachsel is responsible for supporting the company’s account executives in sustaining and growing client relationships. She also monitors production deadlines and coordinates quality control and review procedures. With nearly a decade of professional experience in account management, marketing and sales, Caroline has a record of success in building long-term client relationships and managing marketing and sales functions for several major New Jersey companies.

Dan Syers has also joined JK Design as junior Web producer. In that role he assists the agency’s interactive staff in planning, developing, testing and launching new client websites. A recent graduate of Rider University, Dan has experience with a wide variety of Web development, graphic design and animation software.

“Now that our Manhattan office has been open for a year – and despite the ongoing economic downturn – we are attracting more clients than ever in the New York City area and beyond,” said Jerry Kaulius, founder and president of JK Design. “They are looking for the kind of inventive approach we bring to both traditional marketing collateral and the latest technology platforms like the iPad. Caroline and Dan are great additions to our staff who will help us to maintain the highest level of service and quality for our clients as we expand into new areas of business.”

JK Design was founded in 1985 and is currently headquartered in the historic Staats House in Hillsborough, New Jersey. The agency’s New York City office opened its doors in midtown Manhattan in 2009.

About JK Design
Celebrating our 25th anniversary in 2010, JK Design uses the latest technology to build brand identities through print, Web, and video media. The agency is a recent winner of a Telly Award, a Communicator Award, and the MarCom Platinum Award. We specialize in innovative design, advertising and marketing services, including: Web design and development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

Contact:

Jerry Kaulius
Corporate Headquarters
JK Design
465 Amwell Road
Hillsborough, NJ 08844
jerry@jkdesign.com
908-428-4700
908-428-4701 (fax)

New York Office
JK Design
44 W 28th Street, 8th Floor
New York, NY 10001
646-794-4180
646-794-4184 (fax)

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Some of the team stopped by a recent Embrace Kids event to continue our ongoing support of the organization. Check out the great photos.

JK Design produced this video, “A Place to Call Home,” for Rutgers University. JK Design created the concept, the copy, managed the video shoot, and even wrote the original soundtrack!

Heather Brous Joins Leading New Jersey/New York Creative Services Firm

New York, N.Y., August 31, 2010 – JK Design, a leading Web development and print media agency in business for 25 years, has announced that Heather Brous has joined the company as Business Development Manager in the company’s Manhattan office.

Heather brings more than 15 years of experience in product development, brand recognition, and revenue growth within both domestic and international markets to her new role at JK Design.

Heather’s professional strengths include strategic and tactical marketing, management of cross-functional teams, advertising, creative product merchandising and design, visual merchandising, event management and public relations. She is also president and designer of her own women’s apparel company, sits on the board of directors for her Manhattan co-op, and is fluent in Spanish.

“I am very pleased to welcome Heather to our New York City team as we celebrate our 25^th year in business,” said Jerry Kaulius, founder and president of JK Design. “With her business acumen and marketing and advertising expertise, she will help us build new relationships with leading companies and drive success for clients across a wide range of industries.”

JK Design’s ultramodern New York City office is in the Chelsea neighborhood of midtown Manhattan, just minutes from New York Penn Station. The company’s headquarters is located in the historic Staats House on Amwell Road in Hillsborough, New Jersey.

About JK Design

Celebrating our 25th anniversary in 2010, JK Design uses the latest technology to build brand identities through print, Web, and video media. The company is a recent winner of a Telly Award, Communicator Award, and MarCom Platinum Award. We specialize in innovative design, advertising and marketing services, including: Web design and development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.

Contact:

Jerry Kaulius

Corporate Headquarters

JK Design

465 Amwell Road

Hillsborough, NJ 08844

jerry@jkdesign.com

908-428-4700

908-428-4701 (fax)

New York Office

JK Design

44 W 28th Street, 8th Floor

New York, NY 10001

646-794-4180

646-794-4184 (fax)