Portfolio

EmbraceKids.org Web site

EmbraceKids.org Web site

Embrace Kids Foundation
Industry: Education/Non-Profit

JK Design embarked on a cross-media campaign for the Embrace Kids Foundation. We first helped them select a new name for their organization. Next, we designed the new Embrace Kids logo. We also video taped testimonials of some of the parents and children that Embrace helps. And we subsequently designed and developed the Web site that exists today.

Since the site's launch, we have also launched a sister site to help support a major fund drive event, Rutger's Dance Marathon. Relating to Embrace's fundraising campaigns, we created Email Marketing campaigns, and also provided a Live Event Web Feed for the Dance Marathon.

JK Design focused on Search Engine Optimization techniques, and the site ranks on page 1 of Google for the term "new jersey children cancer" out of 360,000 results!

The site was created with a LAMP Solution Stack (Linux, Apache, MySQL, PHP) along with HTML, CSS, JavaScript and Flash.