Break the (QR) code

A QR (quick response) code is a unique barcode that can provide a vital link between print media and mobile commerce. A QR code stores information (usually a link to a website URL) that can be read by devices with a QR scanner or camera (such as a mobile phone or smart phone). They can be placed in ads, on packaging, in a direct mailer, on a website, or on just about any other type of marketing piece.

To see how QR codes work, check out the poster below. A sample QR code appears on the bottom right.

If you scan the  QR code above with a compatible cell phone or smart phone, you'll automatically be linked to the Web page that is embedded in the QR code (http://www.sipsnation.com/events).

For more details about QR codes and what they can do for your marketing initiatives, read the JK Design blog: http://www.jkdesign.com/blog/2010/05/05/qr-codes/.

Need a QR code application for your cell phone? Visit this site, using the Web browser on your cell phone: http://gettag.mobi/.