Video-in-Print, or ViP, technology consists of a circuit board and small LCD screen that is inserted into print media, which can play video and audio content. It was patented by Americhip (they also own the TradeMark).
For the first time in history, a Video-in-Print player will be inserted into subscription copies of Entertainment Weekly's Sept. 18 2009 Fall TV Preview in New York and Los Angeles editions. CBS is using the ViP technology to promote their fall prime-time television lineup.
The player plays full-motion video at 320×240 pixel resolution on a TFT LCD screen, which includes a rechargeable battery lasting 50-60 hours. The screen is about a quarter inch thick. The ViP player works like an audio greeting cards. When you open the page, it activates the player. There is no indication whether or not the ViP player's software can be modified. The battery can be recharged via the player’s on-board mini USB port.
Costs for manufacturing and distributing the ViP device for the EW magazine were not disclosed, though it's been estimated that running one video ad in 100,000 copies of EW would cost in the low seven-figure range (several dollars per copy).
Americhip has adopted the RoHS Directive in connection with the design and production of their electronic products. However it's undetermined how or if RoHS applies to the ViP player. The aim of the RoHS Directive is to limit or eliminate the use of certain materials in connection with the production of electronics for use in the countries of the European Union (the U.S. does not have similar clear governing standards).
JK Design has inquired with Americhip regarding the possibility of creating Video In Print Ads for our clients.
Stay tuned!
