Work
Eden Park
Illumination Video
Services:
Animation, Motion Graphics, Script Writing, Trade Show, Voiceover
Industries:
Consumer Products
Challenge
Introducing a new lighting technology that may one day revolutionize the way we light our homes and offices is no simple task – but that was the challenge assigned to JK Design by Eden Park Illumination. As a new player in the professional lighting industry, Eden Park needed a communication vehicle that achieved three goals: 1) introduce the company to lighting professionals; 2) explain the benefits of Microplasma technology; and 3) provide examples of how the technology might be utilized in future commercial and residential applications.
Solution
Because Microplasma technology is not currently in production and there are no current prototypes, JK Design created a series of renderings and simple animations that would illustrate product benefits and applications. Simultaneously, JK Design drafted a provocative script and hired a professional voice-over artist to give the message the necessary impact. In the end, the animations, script, and voice-over were merged into a sensational 90-second promotional video.
Results
The resulting video caused quite a stir at Lightfair 2009 as exhibit visitors marveled at the possibilities that Microplasma lighting offered. The video was produced on a tight budget and schedule and was also placed on YouTube and Eden Park’s website, and is currently used in sales and marketing presentations.
