Work

GROM Associates

Brand Identity, Print, Web & Video

Services: Brand Identity,  Brochure,  CMS,  Copywriting,  Cross Media,  Logo,  Marketing Strategy,  Print Design,  SEO,  Video Editing,  Voiceover,  Web Design,  Web Development
Industries: Professional Services

GROM Associates provides business consulting, SAP integration, and enterprise data management services to Fortune 2000 companies around the world. In 2009, GROM asked JK Design to help them achieve a new brand position, messaging, and a creative platform for all of their marketing materials.
 

Challenge

At the time, GROM lacked a clear brand identity, goals, and direction for their strategic long-term focus. The company was perceived in the industry as a staff recruiter, rather than as the full-service global consulting firm it had become over the course of two decades. And without a well-defined identity and brand, the company’s leadership found it difficult to cultivate a strong corporate culture among their own employees.
 

Solution

JK Design’s solution began with a two-month branding discovery initiative, including several branding workshops and extensive discussions with GROM’s employees, consultants, and customers. The valuable information JK Design gathered during this process – including GROM’s key strengths and competitive differentiators – enabled us to develop a new brand identity as an experienced, collaborative industry leader who “delivers the right solutions…the first time, every time.”

To promote and support the new GROM brand, JK Design revamped GROM’s logo, produced new graphics, and created a new tag line for the company: “Collaborate. Empower. Succeed.” These key brand elements provided the foundation for all of GROM’s marketing collateral (including brochures, sales sheets, business cards, proposal templates, various promotional items, and a new website), which was redesigned with a new, fresh, energetic look and feel.
 

Results

Today, GROM’s brand identity and marketing materials reflect the strong, successful industry leader GROM truly is – and will support the continued growth and success of the company for many years in the future.