Green Switch Ads
JK Design was asked to create a new ad campaign geared toward lighting distributors. The overall theme was: Switching from energy consuming light bulb applications to energy saving solutions.
Philips provided the initial direction. Then our task of combining catchy headlines/copy with appropriate key visuals to match each theme began. Unique layouts were presented with emphasis on the key visual, product and copy.
The end result produced print-on-demand ads, allowing lighting distributors to select one from the web site, and customize it with their logo and contact information.