Work
Revelation Generation
RevGenRocks Web site
Services:
CMS, Flash, Game, MicroSite, Motion Graphics, SEO, Shooting, Video Editing, Videotape, Web Design, Web Development
Industries:
Entertainment
Challenge
Music fans today increasingly turn to the web for information about their favorite bands, genres and concerts. The organizers of Revelation Generation, an annual two-day music festival in central New Jersey, wanted to reach music fans, build awareness and announce ticket sales for the festival. In a crowded market, RevGen knew that they had to provide something to distinguish themselves to music fans looking for the next event.
Solution
JK Design developed a viral marketing campaign aimed at both past and potential new attendees. The focus of the campaign: Build Your Band – with you and your friends as the stars! Visitors to the festival microsite could upload photos onto actual band members and watch a 30-second clip of their customized band rocking out to one of the band’s tunes. The clips were circulated by e-mail, encouraging more visitors to create and share more band clips and, in turn, news about the upcoming festival.
Results
Awareness, excitement and fun translated into festival attendance. The microsite generated enormous buzz, and the festival enjoyed record interest and attendance. A new version of the viral campaign was recently developed by JK Design and rolled out in the form of a Facebook application, integrating directly with visitor’s user profiles and photo albums to further enhance the experience.
