Work
Heraeus
Venus White Campaign
Services:
Banner Ad, Brand Identity, Brochure, CMS, Copywriting, Cross Media, Logo, Packaging, Print Ad, Print Design, Promotions, SEM, Web Design, Web Development
Industries:
Healthcare, Industrial
Challenge
As Heraeus Kulzer prepared to launch a breakthrough teeth whitening system, Venus® White, into an already saturated market, JK Design was given the challenge of creating a campaign that would help Venus® White stand apart from the competition. The success of the campaign relies on effective messaging to both end-users and dentists: Dentists should understand that the product is easy to use and provides the potential for increased revenue, while patients should be engaged by clearly stated product benefits.
Solution
JK Design first created the Venus® White logo, which compliments other Venus® brand products from Heraeus, followed by a complete line of Venus® White product packaging. That was followed by print ads, brochures, sell sheets, dental office literature, additional print collateral, and corresponding Web banner ads. Together, these campaign elements educated dentists and their patients about the full potential and advantages of Venus® White.
Results
Since the introduction of Venus® White, dentists have begun offering the product and patients have been requesting it as well. Thanks to a well-orchestrated marketing campaign and the right messaging, Heraeus has successfully launched a high-end product in an already saturated market.
