Work
Whatman
Water Wiz Challenge
Services:
Flash, Game, MicroSite, Web Design, Web Development
Industries:
Medical/Pharma/Biotech
The challenge was to create acampaign that would engage a technical audience to become familiar with the expertise and quality of Whatman’s field experts and products. A trivia game was created that evolved into a viral marketing campaign that was passed along through industry peers. This campaign employed trade journal advertising, direct mail ,a micro-site, trivia game and trade show display graphics.
Whatman was please to have captured many leads that self populated a database. They also benefited to learn what areas of water filtration products, customers were interested in.
