Work
Zunda Group
Website Design & Development
Services:
Animation, CMS, Flash, Motion Graphics, Web Design, Web Development
Industries:
Consumer Products, Professional Services
Challenge
As an industry leader in consumer branding and packaging, Zunda Group excels by ensuring that products are packaged perfectly – and beautifully – to attract customers and maintain brand loyalty. Newman’s Own®, Dannon Yogurt, Marcal, Motts, Lipton, Dove, and Palmolive – the list goes on and on – are just a few of the brands in Zunda’s extensive portfolio. But when it came time to relaunch their own online presence, Zunda turned to JK Design’s expertise in online branding.
Solution
Because Zunda has a reputation of helping brands jump off retail shelves and into the hearts of consumers, JK Design aimed to create a website to match: one that literally jumped off the virtual shelf, using marketing and brand managers as our benchmarks instead of consumers. It was also important to tell the Zunda story in a streamlined yet educational and engaging way that allowed potential customers to absorb Zunda’s myriad of benefits with just a few mouse clicks. To do this, JK Design used a mixture of Flash, video, static graphics, and search-engine-optimized copy.
Results
Like any great product with stunning packaging, Zunda’s website stands out from the competition by strategically and efficiently telling Zunda’s story in a way that keeps visitors engaged and coming back for more. A true sign of brand loyalty.
