Your EVP is your elevator pitch to talent.
Your employee value proposition is a foundational part of your employer brand. It’s the expression of what value you have to offer to employees, and is based upon a few things:
- First and foremost, it’s what you do well for your people. You might be great at training and leadership development, or have a great culture, or offer an amazing work-life balance, or the ability to make an impact on the world. That’s all stuff you feature in your EVP.
- You also want to consider your talent audiences. What do they value? Understanding this can help you prioritize what to include in your EVP and what to leave out.
- And finally, you want to evaluate what your competition for talent is touting as their strengths, to make sure you aren’t missing an opportunity to stay competitive.
When we create an EVP, we make it as straightforward as possible. It’s not intended to be clever or have a branded voice, but rather it is designed to plainly state what the company has to offer as an employer. It’s your value to talent, boiled down to simple terms—your elevator pitch to your people.
We then use this EVP as a foundational piece of the employer brand. Specifically, we break it down into three or four value themes that we use across all talent audiences to tell a consistent, value-driven story about why people should choose to work and stay at your company.
And that’s where your EVP stops and your employer brand begins.