Successful brands don’t stand still.

To connect with the people who matter, you need to stay relevant. We have a proven way to make sure you do.

sales enablement

How can your brand capture attention, telegraph value, and boost loyalty—even while your brand landscape is shifting?

It requires taking a fresh look at who you are and who you want to be—and understanding what your target audiences value most.

It means building a brand story that’s bigger than the products you provide, one that resonates in emotional ways. A voice that rings out clearly through the noise. An identity that stands out from the competition.

A brand position that’s relevant to your customers and partners—and your evolving brand landscape.

Whether you’re launching a new brand or refreshing a mature one, JK’s Brand Relevance Process delivers an authentic brand that’s aligned with your business goals, supports your strategic initiatives, and can grow with you.

Together, we can:

Infuse it with insight.

From your industry to your competitors to your customers, we’ll get the full picture of your current brand landscape—and glean the insights needed to connect with the people who matter to your business.

Produce a potent position.

We’ll collaboratively create the building blocks of your new brand—highlighting what makes you uniquely valuable, making your messaging more meaningful, and developing a compelling story that sets you apart.

Bring your brand powerfully to life.

A distinctive, engaging, ownable visual identity will differentiate your brand and capture your value and promise.

Launch it, live it, leverage it.

We can help you roll out your new brand in a way that generates awareness, promotes engagement, and attracts new customers—and helps your employees become your biggest brand champions.

Featured project snapshots.

About JK

About JK.

We’ve spent 35 years sharpening the skills that move your business forward. We’re your partner and your guide, ready to help you to find your voice, inspire your salespeople, and connect with the customers who matter most.

Let’s build a better brand together.

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