Customers today want more than a distributor—they want a personalized experience from a partner they trust.

Recent Salesforce research¹ found that 84% of business buyers expect sales reps to act as trusted advisors—but 73% say most sales interactions feel transactional. In a crowded market, electrical distributors have an opportunity to stand out with a personalized customer experience that delivers on both quality and partnership.

At JK, we understand your audiences’ unique needs and create the customized branding and marketing strategies that help you connect with them. From national chains to independent distributors, we help build trust, drive engagement, and ignite growth for businesses like yours.

Omnichannel marketing is changing the game for distributors.

Our recent blog post describes six ways electrical distributors can leverage omnichannel marketing to stand out from the competition—and live up to evolving customer expectations. Read it now for practical tips you can use to implement a successful omnichannel strategy.

Meet JK.

We’re a women-owned brand and communications agency with the unique ability to build stories for all the audiences you need to reach. Companies count on us to help them discover their voice, cut through the noise, and make an impact.

Branding & messaging

From brand strategy and development to deployment and execution, we’ll work with you to craft and tell your best brand story.

Strategy & marketing

Build a strong foundation for marketing success with strategy and planning, social media and integrated marketing campaigns, analytics, and website design.