Sustainability isn’t an option for companies today—it’s an expectation. But how you communicate that commitment is key to building trust.
Today’s customers are increasingly scrutinizing a company’s stance on issues that impact people and the planet, making sustainability more than a nice-to-have. In fact, 60% of consumers place a high priority on sustainability in their buying decisions.
But realizing those benefits means doing more than committing to sustainable business practices, policies, and processes. Sustainability also needs to live at the heart of your brand identity—the key elements that communicate who your company is and what you stand for.
Here are five ways you can integrate sustainability into your brand identity, helping you connect more deeply with customers and employees, setting your company apart, and making a positive impact on your bottom line.