Ideas and insights > Celebrating Pride Month: A timeline of change.

Celebrating Pride Month: A timeline of change.

Our thought leader:

Katie DeGennaro
Katie DeGennaro
Associate Creative Director, Copy

As marketers, we know it’s important to understand your target audiences and connect with them on a deep, emotional level. We also know what’s at risk when you ignore an entire demographic of people. But until the 1970s, that’s exactly what advertisers did to the LGBTQ+ community.

Over the last five decades, LGBTQ+ representation in advertising has gone from virtually nonexistent to widely celebrated. Still, in a recent study cited by GLAAD, “only 1.8% of characters in ads at the Cannes Lions festival were LGBTQ.”

So in honor of Pride Month, let’s take a look at how things have changed—and how brands can continue to champion inclusivity for all.

Check out the infographic below, and visit to learn how GLAAD and Procter & Gamble are working together to “drive and to sustain LGBTQ inclusion in advertising and marketing” with The Visibility Project.


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