Making powerful connections to B2B audiences.
At JK, we talk a lot about bringing emotional storytelling into the B2B space. But what does that actually look like out in the real world?
One of our favorite success stories comes from Clarity Benefit Solutions, a regional player in the healthcare benefit solutions space.
Clarity was preparing to launch their Ready For Life HSA—a brand-new, totally unique health savings product featuring an interest-free instant payroll advance for employees. It covers the gap between what’s in an employee’s health savings account and any unexpected healthcare costs that might come up. The launch was the perfect opportunity for Clarity to stand out in a stodgy space.