For Hispanic Heritage Month, JK was honored to welcome guest blogger and former JK art director, Jason Alejandro.
Jason is a Puerto Rican graphic designer and educator based between New York City and Philadelphia. He is currently an Assistant Professor of Graphic Design at the College of New Jersey and serves on the AIGA Design Educators Community Steering Committee. In addition to his teaching role, Jason is also a practicing designer and strong advocate for expanding diversity, equity, and inclusion in education and the arts.
We asked Jason to share his thoughts on how brands can more authentically honor Hispanic heritage in their marketing efforts.