1. Make friends with AI
As the hype train runs out of steam, it’s becoming easier to understand how AI might affect the world of marketers, whether it’s research, content creation, intelligent automation, design support, or more efficient ways of working.
And while recommendations for AI platforms have had a shelf life akin to unpasteurized milk, the market is beginning to stabilize and use cases are emerging. What’s right for your team will vary, and many AI features will be emerging in the platforms you already use, like the Microsoft and Google suites. But there are a few rockstar freestanding platforms to consider.
When it comes to desk research, it’s hard to find a platform better than Perplexity.ai, a research bot that takes your query, hits the web, and quickly comes back with reliable information from a variety of sites. It’s stable, reliable, easy to use, and you’ll likely find it indispensable whether you’re researching audiences, onboarding into a new vertical, or simply getting up to speed on a new trend.
When it comes to supercharging creativity and strategic thinking, ChatGPT remains a wonderful partner for kickstarting the ideation process, and MidJourney (or DALL-E for less technical users) is a great way to explore design concepts—whether it’s photo styles, website layouts, or logos.
The outputs from these platforms might not be ready to be customer-facing—for some pretty good legal and ethical reasons—but they can defeat the blank page paralysis, provide additional perspective to round out your thinking, and help avoid falling into a creative or strategic rut.
And of course, there are many platforms that are rapidly maturing into viable DIY content creation time-savers. Canva’s AI features have taken it from a simple sandbox to a potential brand-in-a-box solution, and platforms like Jasper and Writer make it easy to churn out lots of decent written content.