The past two years have changed the landscape for both B2B and B2C brands in many ways—and CMOs are feeling some of the biggest impacts.
We’re seeing it with our own clients: expectations have been shifting for their customers, businesses, and even their employees. And the responsibility for meeting them is increasingly falling on CMOs, as they’re being challenged to wear new hats and cultivate new partnerships to support the new demands being made on them.
So I found this article from Forbes particularly timely. It highlights the results of a recent Forrester pulse survey asking US B2C marketing executives about their most critical priorities for the rest of 2022.