The next generation of family business owners is stepping up. Here’s how your company can become their trusted partner.

Nearly 90% of U.S. businesses¹—including 50% of contractors²—are family-owned. That includes everything from small companies to large corporations across every industry, with the majority in manufacturing and construction/facilities.³

Most want to keep control within the family once their current leaders step down.⁴ But the younger people taking over often have very different needs and priorities from the older generation.

How can you win them over and become their supplier or partner of choice?

Our recent blog post describes five ways these up-and-coming family business leaders differ from their predecessors—and how your company can adapt to remain relevant and appealing to them. Read it now for practical tips you can use to gain their trust and loyalty for the long haul.

Our Thought Leader

Chris Milan

Director of Branding & Messaging

Chris is a skilled brand-builder and expert strategist who’s helped companies across a range of industries create or adapt their brand stories for changing times. Find her on LinkedIn @christinemilan.

Our Clients

Brand stories we’ve strengthened.

Meet JK.

We’ll help you create, launch, and integrate your distinctive brand consistently across your marketing and communications touchpoints.

Brand strategy and development

We’ll help you build a cohesive brand identity and messaging that showcases your value and sets you apart from your competition.

Brand rollout

We’ll help maximize the impact of your brand—engaging the right people at the right times and places.

Brand execution

We can bring your brand to life across every touchpoint, from your website to your social platforms to your outreach and advertising campaigns.

JK helped us really define our vision and share it in powerful new ways, ones that have helped to drive growth for us and our members.

Ted SimpsonVP of Marketing, Hammond Power Solutions
(formerly Sr. VP of Marketing, AD)

Let’s make your brand
as current and relevant as it can be to the next generation of business owners.

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