The top choice of top chefs, this legendary cookware brand wanted to make more home cooks into faithful fans. JK’s mission: to help All-Clad connect with a new generation of foodies.
A new corporate website got things cooking, showcasing the craftsmanship of their products in action—and as a delicious part of life’s memorable moments, big and small.
Targeted microsites helped them highlight the power and promise of their brand with inspirational, aspirational content. All-Clad Chef Ambassadors puts visitors in the homes and kitchens of culinary royalty. All-Clad Beginnings offers newly engaged couples cookware to last a lifetime. And celebrated Chef Tom Keller puts his namesake collection through its paces on All-Clad TK.
Now, more home cooks are clicking on All-Clad content—and that’s a recipe for success.