Marcos

Rallying talent to build a stronger, more stable business.

marcos
marcos
marcos

A big appetite for growth.

Even with over 1,000 locations and the distinction of being voted America’s Favorite Pizza Brand in a Harris Poll, Marco’s Pizza is still hungry for more. Their goal is as bold as their sauce—to become one of America’s five largest pizza companies by 2023.

Getting there requires engaging, recruiting, and retaining the key talent needed to drive their business forward, so Marco’s asked JK to help them cook up an employer brand that’s as authentic and irresistible as a classic Pepperoni Magnifico.

Deliverables

  • Employer branding
  • EVP development
  • Visual identity
  • Messaging
  • Copywriting
  • Employee engagement
  • Strategy & communications planning
  • Creative asset design & development

Building a primo talent brand from scratch.

JK worked closely with Marco’s stakeholders to build the foundations of a compelling and original employer brand, one rooted in their brand DNA of working hard to deliver amazing—or, as they say at Marco’s, “primo”—guest experiences.

And so “Passion for Primo” was born, equal parts a rallying cry to engage and excite current employees and a magnet for prospective talent who want to work for a company that’s passionate about doing things the right way.

Key components of the Passion for Primo platform were designed to make employees feel proud to work at Marco’s, because according to their employee engagement data, that was the leading driver of employee retention across the franchise system.

Brand typography

The secret sauce, just for employees.

We brought the brand to life with a unique voice and visual identity that fit within the Marco’s corporate brand guidelines but still gave their talent brand its own unique style. This brand-within-a-brand was designed to be instantly identifiable by employees so they immediately knew when something was created just for them.