Rev up your recruiting, retention, and employee engagement with a more powerful employer brand story.
We’re experts in crafting and implementing authentic talent stories, ones that make meaningful connections with the people who power your success.
Employer brand and EVP development.
Own your talent story by crafting an informed employee value proposition and authentic employer brand that will connect with the people you need to retain and attract.
Employer brand strategy and implementation.
Activate your EVP and employer brand across every talent touchpoint–through your career site, employee engagement campaigns, leader toolkits, candidate comms, and more.
Recruitment
marketing.
Fuel your talent acquisition funnel with a digital recruitment campaign that puts your story front and center with your target candidates.
Now’s the time to showcase your value.
A recent Harris Poll found that 52% of U.S. workers are thinking about a new job, and 44% are actively planning to make the change.
In this dynamic talent landscape, showcasing your value as an employer in a clear and compelling way is more important than ever. JK will help you craft and tell your most powerful and engaging talent story, backed by over 20 years of employee engagement experience and a proven, insight-driven employer brand development process.
Looking for information and inspiration? We have you covered.
Creating internal buy-in for your employer brand.
Beyond EVP: How to tell your most compelling talent story.
Can I “fake it ‘til I make it” when crafting my EVP?
Corporate branding vs. employer branding: One size DOES NOT fit all.
Employer branding: Making the case for keeping it real.
Employer branding: Why having a great EVP isn’t enough.
Stories we’ve told along the way.
We were very impressed when the JK team presented the employer brand and EVP—they actually knew the Marco’s brand and its tools and resources better than many of our employees and franchisees. It’s been a great experience working with them to implement the employer brand.
We could not be more delighted with the results JK produced to reinvent our presence and voice on social media. They were absolutely the perfect partners for us… incredibly impactful for our business.
JK really took the time to get to know our leaders, our culture, and our challenges, and then collaborated closely with us to create an employer brand that truly captured the best of our culture and what we have to offer as an employer.
See our storytelling in action.
Ricoh
Connecting with employees during a time of transformation.
Ricoh has made a tremendous pivot as a business, shifting their focus from office printing solutions to enabling cutting-edge digital workplaces. Being successful in a time of such change requires keeping employees motivated and focused on what lies ahead while attracting the type of talent that will move their business forward.
Marco’s
Rallying talent to build a stronger, more stable business.
JK worked closely with Marco’s stakeholders to build the foundations of a compelling and original employer brand, one rooted in their brand DNA of working hard to deliver amazing—or, as they say at Marco’s, “primo”—guest experiences.
Ricoh
Connecting with employees during a time of transformation.
Ricoh has made a tremendous pivot as a business, shifting their focus from office printing solutions to enabling cutting-edge digital workplaces. Being successful in a time of such change requires keeping employees motivated and focused on what lies ahead while attracting the type of talent that will move their business forward.
Marco’s
Rallying talent to build a stronger, more stable business.
JK worked closely with Marco’s stakeholders to build the foundations of a compelling and original employer brand, one rooted in their brand DNA of working hard to deliver amazing—or, as they say at Marco’s, “primo”—guest experiences.
About JK.
JK helps companies of all kinds drive more meaningful engagement with employees and candidates through distinctive employer brands and inspired talent communications. We blend empathy, insight, and a clear understanding of your goals to deliver programs and platforms that pull your people in and build the bonds that can grow your business.
Let’s build a stronger talent story, together.
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