It’s time to take a fresh look at your B2B brand story.
Together, we’ll create a refreshed brand story that conveys your distinctive identity, purpose, and value in a meaningful and authentic way.
Story creation
Craft an emotionally driven, value-focused messaging framework tailored to your audiences that goes beyond the “what” to convey why people should choose your company.
Launch & socialization
Develop a comprehensive strategy to introduce your new brand story to the world—one that captivates your customers, empowers your leaders, and inspires your employees.
Impactful campaigns
Launching your new brand story is just the beginning. Keep the momentum going with marketing campaigns that reach your targets at the right times and places, driving meaningful interactions and building long-term relationships.
Let’s talk about revitalizing your brand story.
Brand stories we’ve supercharged.
See how we give brands a boost.
AD
Evolving a fragmented brand into a powerful platform.
After four decades of expansion through mergers and acquisitions, AD’s brand had become disjointed. JK cut through the clutter to help them tell a singular, powerful, value-focused story across seven industries and three countries.
MANCHESTER MILLS
Creating a compelling new story for a legacy brand.
When their parent company reorganized, 90-year-old textiles brand Manchester Mills became a separate entity. So we created a new brand story to convey their unique identity and voice, and emotionally driven messaging tailored to their target customers.
SANI PROFESSIONAL
Crafting a new story for a transformed brand landscape.
The pandemic created new demand for Sani’s disinfecting wipes—and new challenges for their customers. JK evolved their messaging to reflect their deep understanding of customers’ current concerns and put a spotlight on Sani’s superior product performance.
AD
Evolving a fragmented brand into a powerful platform.
After four decades of expansion through mergers and acquisitions, AD’s brand had become disjointed. JK cut through the clutter to help them tell a singular, powerful, value-focused story across seven industries and three countries.
MANCHESTER MILLS
Creating a compelling new story for a legacy brand.
When their parent company reorganized, 90-year-old textiles brand Manchester Mills became a separate entity. So we created a new brand story to convey their unique identity and voice, and emotionally driven messaging tailored to their target customers.
SANI PROFESSIONAL
Crafting a new story for a transformed brand landscape.
The pandemic created new demand for Sani’s disinfecting wipes—and new challenges for their customers. JK evolved their messaging to reflect their deep understanding of customers’ current concerns and put a spotlight on Sani’s superior product performance.
About JK.
JK blends empathy, insight, and a clear understanding of your goals to deliver communications platforms and programs that build the bonds that grow your business.
Ready to strengthen your story?
Please fill out the form below and we’ll be in touch soon.